About Us

Since its inception in 1984 VMD has specialised in producing outstanding quality eyewear at affordable prices.

VMD Eyewear sources the finest manufacturing techniques and optimum materials to produce exceptional eyewear. Whether it be Dirty Dog sunglasses with TR90 (a near indestructible nylon polymer) frames or Bill Bass Polarised with handmade acetate frames. The sunglass and optical frames target markets that appreciate quality eyewear together with contemporary design.

VMD Eyewear has its own warehousing, operational facilities and sales forces operating in Australia, New Zealand and the United Kingdom. VMD Eyewear has distributors in over 20 countries for its Dirty Dog range of eyewear.

Quality eyewear brands produced by VMD Eyewear include: Sceats optical frames, Evoque optical frames, Bill Bass sunglasses and optical frames, Dirty Dog sunglasses, goggles and optical frames, North Beach Polarised sunglasses, ME New York sunglasses, I Design sunglasses, Pacific Polarised sunglasses, Rocket children's sunglasses, Cover Glasses and Vista reading glasses.

VMD Eyewear distributes the following optical brands: Jaguar, Menrad and Clic.