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Founded in 1984 by Jack Rolfe, VMD is a proudly independent, family-owned eyewear distributor based in New Zealand and Australia.
With over four decades of experience, we’ve built a reputation for delivering exceptional service, trusted expertise, and a commitment to quality that sets us apart in the optical industry.
Founded in 1984 by Jack Rolfe, VMD is a proudly independent, family-owned eyewear distributor based in New Zealand and Australia.
With over four decades of experience, we’ve built a reputation for delivering exceptional service, trusted expertise, and a commitment to quality that sets us apart in the optical industry.
We are the exclusive distributor for a range of leading global eyewear brands, bringing premium, fashion-forward frames and sunglasses to practices across Oceania. Our carefully curated portfolio reflects a strong commitment to style, innovation, and long-lasting craftsmanship.
In addition to distributing international labels, we also proudly design, manufacture, and export our own in-house brands, including Dirty Dog and Bill Bass, combining global trends with local insight to meet the unique needs of our customers.
We are the exclusive distributor for a range of leading global eyewear brands, bringing premium, fashion-forward frames and sunglasses to practices across Oceania. Our carefully curated portfolio reflects a strong commitment to style, innovation, and long-lasting craftsmanship.
In addition to distributing international labels, we also proudly design, manufacture, and export our own in-house brands, including Dirty Dog and Bill Bass, combining global trends with local insight to meet the unique needs of our customers.
At the heart of VMD is a dedicated team with many years of industry experience. Known for their knowledge, professionalism, and genuine approach, our staff are among the most well-liked and respected in the Australian, New Zealand, and Pacific eyewear communities. We take pride in building strong, lasting relationships with our customers and offering personalised, responsive service that goes beyond expectations.
At VMD, we’re passionate about helping our clients deliver the best eyewear experience possible.
At the heart of VMD is a dedicated team with many years of industry experience. Known for their knowledge, professionalism, and genuine approach, our staff are among the most well-liked and respected in the Australian, New Zealand, and Pacific eyewear communities. We take pride in building strong, lasting relationships with our customers and offering personalised, responsive service that goes beyond expectations.
At VMD, we’re passionate about helping our clients deliver the best eyewear experience possible.
